Attention all you Jedi and Star Wars fans out there, the force is strong with this one! Today is May 4th, otherwise known as "Star Wars Day" and in honor of the occasion, we are celebrating "MAU the 4th be with you"! Now, you might be wondering, what in the galaxy does "MAU" have to do with Star Wars? Well, for starters, "MAU" stands for "Monthly Active Users" which is a key metric for measuring the success of mobile apps and games, including those inspired by the Star Wars franchise. From mobile games like "Star Wars: Galaxy of Heroes" to augmented reality experiences like "Jedi Challenges," the Star Wars universe has taken the mobile app world by storm, amassing millions of MAUs worldwide. In fact, according to Sensor Tower, "Star Wars: Galaxy of Heroes" alone has generated over $1 billion in lifetime revenue and boasts an estimated 80 million MAUs! But the Star Wars craze doesn't stop there. With t...